NBA All-Stars DeAndre Jordan and Jrue Holiday Join Starting Lineup for JUST Egg™

Today we are proud to welcome NBA All-Star and Olympic gold medalist DeAndre Jordan, center for the Brooklyn Nets, and Jrue Holiday, point-guard for the Milwaukee Bucks, to the JUST Egg™ family as our very first professional athlete brand ambassadors.

After experiencing first-hand the health and performance benefits of a plant-based diet and a better egg made from plants, both athletes are excited to team up with JUST Egg, America’s fastest growing egg brand, to increase awareness of the delicious product that’s better for our bodies and better for the planet. Joined by other prominent professional athletes, DeAndre and Jrue are in tune with what they put into their bodies and understand how a balanced, plant-forward diet impacts their health and performance, on and off the court.

“I started my plant-based journey three years ago and haven’t looked back. As a professional athlete and a parent, I’m constantly thinking about ways to nourish my body and enhance my performance, while also balancing a healthy, mindful lifestyle at home. Whether at home or on the road, my morning always starts with a healthy, high-protein breakfast that keeps me going throughout the day. I’m proud to join the Eat Just team as an ambassador and to share the JUST Egg love with my friends and family,” said Jordan, a three-time All-NBA and two-time NBA All-Defensive Team member.

“I’m excited to join Eat Just as an ambassador because I truly believe that what you put in your body matters. Game changing products like JUST Egg allow me to push further as an athlete in ways that I couldn’t even imagine. Incorporating more and more plant-based foods into my diet over the past few years has greatly improved my endurance, recovery time and overall performance,” said Holiday, also an NBA All-Star and two-time NBA All-Defensive Team member.

“As a former college athlete, I have a deep admiration and appreciation for the work that professional athletes put into their sport which starts with how they treat their bodies. I’m thrilled to welcome DeAndre and Jrue as our first ambassadors at Eat Just and I’m proud to share the same commitment to eating a healthier plant-based diet, while also making our communities stronger and our planet more sustainable,” said Josh Tetrick, CEO and co-founder of Eat Just.

JUST Egg Cookin’ with DeAndre
We’re excited to work with both Jrue and DeAndre to produce original content and unique opportunities to share the JUST Egg love with fans throughout the 2021–2022 basketball season. To kick off our ambassadorship, DeAndre throws down in the kitchen, showing us his JUST Egg morning ritual in a fun video that you can view here.

JUST Egg on Cooking Clean
Catch JUST Egg in two episodes of DeAndre’s upcoming “Cooking Clean” series on PlayersTV, the athlete-owned lifestyle TV network and media company. The plant-based cooking show premieres Memorial Day weekend and features DeAndre highlighting his culinary skills while sharing some of his favorite plant-based recipes alongside guest chefs. The two episodes featuring JUST Egg showcase a delicious veggie omelet with Brooklyn-based chef and restauranteur, Chef Latisha Daring and a kimchi fried rice dish with plant-based influencer and blogger Joanne Molinaro, The Korean Vegan.

This partnership marks the beginning of our athlete ambassador program as more professional athletes across different sports are changing their relationship with food and embracing plant-forward eating.